Insight: One in two women feel unsafe walking home alone after sports games and training where boys are given priority with pitches.
Idea: Never Walk Alone. A partnership with Liverpool FC Women to ensure their fans never walk home alone.
Execution: Print campaign highlighting walking together and Tiktok activation to promote the Never Walk Alone partnership.
Day
Night
TikTok never-ending stitch of the song - You'll Never Walk Alone.
D&AD New Blood Academy
Project Credentials: Worked on the Ideation and Art Direction as part of a Team from around the world working together on Zoom.
