Target Audience: 50% of girls aged 14-19 drop out of sports due to their period.
Insight: Studies show that the Menstrual cycle can boost performance; when training, this should be tracked and adapted to like sleep, stress, and training volume. During the ovulatory phase, a study showed an 11% increase in quad and handgrip strength. In addition to this, oestrogen assists in muscle repair and regeneration during recovery.
Strategy/Line: Periods Power Performance.
Chelsea Women's Football Club already trains according to their menstrual cycle; a partnership between under armour and Chelsea will stop girls from dropping out of sports at a young age.
Project Credentials: Solo Project
