Insight: Millenials are the 'generation dread' and are scared to try something new and explore their creativity out of the fear of failure.
Idea: Inspire creativity in millennials and get them to remember that it's okay to fail.
Execution: Reminding millennials of the beauty of creating and failing, through photography. Following the launch of the product, there will be an exhibition of failures, including a range of famous artists' development work without their final piece.
Project Credentials: Solo Project
